AvantaHub Blog

Integrating ChatGPT with HubSpot

Written by Team | Feb 1, 2023 5:45:20 PM

Say hello to the new A.I. Kid on the block – ChatGPT. You can literally say hello and make a meaningful conversation with ChatGPT. But why is a HubSpot-certified company talking about it, right? Well, as developers and marketers in the HubSpot ecosystem, we tend to find new ways to improve our HubSpot experience, and HubSpot ChatGPT integration is the next step that way.

If you are wearing your marketer’s hat today and have someone sitting in front of you who can answer anything, what would you ask? Please don’t bring up the crystal ball questions. It is A.I., not a fortune teller. It’s more of an assistant than a wizard. You can ask questions like;

  • How to close a deal quickly using HubSpot?
  • How and when to send a follow-up email to a prospect?
  • What’s the best time to post a social media post for maximum engagement?
  • What’s the best email engagement rate as per our industry standard?
  • What message to write to the lead in a particular sales cycle stage?
  • Will I marry a dog person or a cat person? (Save this one for the fortune teller)

Imagine an assistant available 24x7 to answer all such questions. That’s what ChatGPT OpenAI can do for you. And, when you integrate it with your HubSpot and fill it in with your lead stage data, it is going to assist you in writing a custom message for customers in every stage of your sales cycle, every social media post you do, the email you send, and much more.

Copy ChatGPT OpenAI's responses and paste them into the content field. Of course, you will check content for relevancy before hitting the send button.

We can help you integrate ChatGPT OpenAI with your HubSpot account using custom integration or a third-party connector, whichever way you like; we will make that happen for you.

Or, you have a new option now: to use ChatSpot.AI - HubSpot's home-grown AI tool. It has been making new waves since Dharmesh Shah, Founder, and CTO of HubSpot, launched its Beta version via YouTube and shared its famous use cases.

 

HubSpot used an imperative approach, or point-and-click method, before AI-based tools, which took you to your destination through clicks.

Presently, with artificial intelligence, you type, and it is finished. This is the declarative approach.

ChatSpot.ai is the declarative approach and combines four different options into one, which is why you can skip integration ChatGPT with HubSpot and start using ChatSpot.ai

The four pillars of ChatSpot are HubSpot CRM, ChatGPT, Google Docs, and Dall.E2.

Some of the use cases of ChatSpot that Dharmesh displayed during the launch

Reporting: Request any report for any mission for any date range, ChatSpot will give it to you immediately. ChatSpot displays reports in the desired table format. Additionally, you can email it, view it in HubSpot, save it to your drive, or view it in Google Sheets.

Ask this question in the chat window, for instance, to determine how many new contacts were added in the last month. Previously, you had to select a page, locate an option, set a filter, and generate an answer. ChatSpot now does it in a matter of seconds from a single window.

Marketing: ChatSpot can write an email for a prospect for you.

Sales/CRM Use Cases for ChatSpot: When you enter the details of the people you want to add to the HubSpot CRM, it will add them to your contacts list. Inquire about the most current contact status in the CRM or prepare for the best response.

Exploiting data: By asking questions, you can conduct company research, locate data about companies, and locate targeted businesses.

So, with ChatSpot, you get the best of ChatGPT, plus HubSpot CRM, Dall.E2, and Google Docs.