AvantaHub Blog

Be Sure to Use These HubSpot Modules for an Awesome Landing Page

Written by Team | Mar 8, 2023 4:42:05 PM

Landing pages are an essential part of any digital marketing campaign, and their importance lies in their ability to convert website visitors into leads or customers. They probably need to open this door to connect with your business.

A well-designed landing page can help you achieve your business goals by providing a clear call to action (CTA) and guiding visitors toward taking the desired action.

So, here we are sharing the best HubSpot Modules for an Awesome Landing Page.

Call-to-action (CTA) module

You can add CTAs to your landing page using this module to stimulate visitors to take action. You can monitor the effectiveness of your CTAs utilizing clicks, views, and conversion rates. CTAs can be created to fit seamlessly into your landing page. It can be integrated with other HubSpot tools.

Go to the Marketing tab, then to Lead Capture, then further click on CTAs. If you have created CTAs, you know you will find all the CTAs in this section. If you have not made any Call-To-Actions, then read on, and let us tell you how to create a CTA button for your landing page.

 

Post clicking on the CTAs option, the following page appears. Click on Create CTA button to create a new button.
 

Choose the design, text, shape, and color in the next screens.
 

Choose CTA internal name, URL redirects type, enter URL, campaigns, and more options. For the Finish stage and save your button.


Forms Module

With this particular module, you can add forms to your landing pages to collect visitor data, like email addresses and phone numbers. You can automatically fill in the information using "smart fields." Every marketer needs it because it has customizable fields, styling options, and lead management integration with HubSpot tools.

Go to the Marketing tab, click Lead Capture, and then Forms.


 
You will be taken to the page where all HubSpot forms are listed. Click on Create form to create a new form for your landing page.
 
Next, you will see the options to choose the form type. We are choosing the embedded form for the landing page example.
 
HubSpot offers pretty good form templates to choose from. The Payment form is the newest template in the list. We are choosing the Registration form template for this example.
 
Add/remove as many form fields as you want in your latest form for your HubSpot landing page.
 
Choose your options and style, and you are good to update the page. If you have any issues choosing the type of form for your campaign-based landing page, you can contact AvantaHub for a quick and easy solution.

Rich-text module

It's a no-brainer. You obviously need a landing page copy to make things interesting for the visitors. Play around with titles and quick bullet points that save reading time. You can add text and format it using different styles on your landing page. You can build unique modules that can be used on several pages, maintaining consistency in the appearance and experience of your website. It has a user-friendly editor, advanced style options, and media content addition features. 

Image and video modules

There's no one-perfect rule for using images and videos on your landing page. You can mix up with image carousels, one to two videos a longer landing page. Just don't overdo it because you have to put the module there.

Employing image and video modules will make your landing page look more visually attractive. If you want Google to index your landing page, then the image and video modules are crucial for SEO and accessibility.

Social Sharing Module

This module lets visitors share your landing page content on their social media profiles. It helps increase your reach and drive more traffic to your landing page.

You can monitor social sharing activity using HubSpot's Analytics tools to gain insight into the platforms generating the greatest engagement.

Testimonial Module

This module lets you include customer testimonials on your landing page to build credibility and trust with potential customers. It also includes features such as star ratings and customer photos, adding social proof and authenticity to your testimonials. This will result in more conversions and higher sales for you. 

Countdown Timer Module

It is a perfect module for limited-period offers on landing pages. Countdown timer module creates a sense of urgency and encouraging visitors to take action quickly. It helps you customize the timer and set a deadline. This creates excitement among visitors making it a powerful tool for boosting revenue on your website.

Progress Bar Module

The ideal module is if you are selling a webinar or any event with a limited number of seats. A progress bar tells the visitors about the remaining seats. The visual representation instigates the users to take action, just like the countdown timer. A progress bar can also be used for a donations landing page to know if the donations have reached the goal amount.

This motivates users to finish the task, increasing engagement on landing pages. It presents your accomplishments simply and understandably. 

Chat Module

This module allows you to add live chat functionality to your landing pages to provide visitors instant support and assistance. You can set up targeted messages to engage visitors and route chats to appropriate team members. It gathers valuable visitor behavior data, improving your landing pages and user experience.

Apply these on your landing pages and see the tables turning your way. Feel free to reach out if you need any assistance getting these modules for your website.