Anatomy of Topic Cluster in HubSpot (With Example)

Creating a topic cluster benefits content strategy and search engine optimization. The way you structure your website's design, you should structure your website's blogs as well. See the following benefits of creating topic clusters. 

Improved SEO: By creating a pillar content piece that covers a broad topic and supporting it with related subtopics, you can enhance your website's overall visibility in search engine results. Interlinking within the cluster also helps search engines understand the relationships between the content, which can boost your organic rankings.

Enhanced User Experience: Topic clusters offer a cohesive and comprehensive user experience. By covering a topic from various angles and providing more extensive resources, you can engage users, encourage them to spend more time on your site and increase the chances of conversions or desired actions.

Increased Authority: By creating a robust topic cluster, you can establish yourself or your brand as an authority in a specific niche. This can help build trust with your audience, encourage repeat visits, and attract high-quality backlinks from other reputable websites, further boosting your credibility and authority in the eyes of search engines.

Improved Content Organization: Topic clusters provide a structured framework for organizing your content. This organization makes it easier for search engines and users to navigate and understand your website's content, leading to better overall usability and user engagement.

Long-Term Traffic and Visibility: Topic clusters can potentially drive long-term organic traffic to your website. As search engines recognize the relevance and depth of your content, they are more likely to rank your site higher, leading to sustained visibility and traffic. Additionally, topic clusters can help you target a broader range of long-tail keywords and capture niche audiences, increasing the chances of attracting qualified leads and driving conversions.

Content Repurposing and Efficiency: Topic clusters allow you to repurpose and leverage existing content assets effectively. This approach saves time and effort while maximizing the value of your content resources.

How To Create Topic Clusters in HubSpot

• Log in to your HubSpot account and go to the "Marketing" section.
• From the dropdown menu, select "Website" and then choose "SEO."
• In the SEO settings, click on the "Topics" tab.
• Next, click on "Research Topics."
• In the "Enter a topic" box, type in the desired topic you want to explore.
• Finally, complete the process by clicking "Done" at the bottom right corner.

To create a new topic and analyze its SEO metrics in your HubSpot account, follow these steps:

• Access your HubSpot account and go to the "Marketing" section.
• From the dropdown menu, select "Website" and then choose "SEO."
• Click on the "Topics" tab.
• In the upper right corner, click on "Add a topic."
• Enter the desired topic in the provided text field.
• Click "Add" to initiate the analysis of SEO metrics for the entered topic.

To attach content to a specific topic in your HubSpot account, follow these steps:

• Log in to your HubSpot account and navigate to the "Marketing" section.
• From the dropdown menu, select "Website" and then choose "SEO."
• Click on the "Topics" tab.
• Locate and click on the name of the topic you want to attach content to.
• In the center of the topic page, find the option "Attach content URL" and click on it.
  
  

Similarly, connect subtopics shown as branched out from the central pillar page topic.

Here's an example of a topic cluster on the topic "HubSpot CMS Hub" using a pillar page and subtopic pages:

Pillar Page: "Introduction to HubSpot CMS Hub"

This page provides a comprehensive overview of HubSpot CMS Hub, its features, benefits, and how it can be used for website management and marketing.

Subtopic Pages:

"HubSpot CMS Hub vs. Traditional CMS Platforms"

This page compares HubSpot CMS Hub with traditional CMS platforms, highlighting the unique advantages and functionalities of HubSpot's CMS Hub.

"Key Features of HubSpot CMS Hub"

This page delves into the core features of HubSpot CMS Hub, such as drag-and-drop website editor, personalization, SEO optimization, content management, and integrations with other HubSpot tools.

"Creating Engaging Web Experiences with HubSpot CMS Hub"

This page focuses on leveraging HubSpot CMS Hub to create immersive and interactive web experiences, covering aspects like designing responsive templates, using smart content, and implementing CTAs and forms.

"Optimizing SEO on HubSpot CMS Hub"

This page explores the SEO capabilities of HubSpot CMS Hub, including optimizing page titles, meta descriptions, and URL structures, implementing schema markup, and utilizing HubSpot's SEO recommendations.

"HubSpot CMS Hub Migration Guide"

This page provides a step-by-step guide for migrating an existing website to HubSpot CMS Hub, including planning the migration, transferring content, and ensuring a smooth transition while preserving SEO and functionality.

By linking the subtopic pages back to the pillar page and vice versa, you create a topic cluster offering a comprehensive resource on HubSpot CMS Hub. This structure helps search engines understand the depth of your content and provides users with a cohesive and informative browsing experience.